The Woodapples model is establishing itself as a standard for location and information based marketing. The mobile marketing agency IQ mobile now cooperates with Woodapples and will integrate the open market place into the marketing mix of its customers. IQ mobile customers in Austria and the CEE/SEE region benefit from a continuously growing ecosystem, as well as from a simple and efficient possibility to bring product offers directly to interested customers. IQ mobile's service portfolio covers the areas of mobile communication, mobile advertising via mobile CRM, messaging and mobile applications for websites.