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Feb. 2012 - IQ mobile relies on Woodapples platform

Feb. 2012 - Branded Shopping Centre Apps: 6.5% Coverage and 1.4 Clicks per User and Month

Feb. 2012 - Joint Development and Marketing with Munich-Based eBusiness Expert Deutsche Daten

Dec. 2011 - Collaboration Between Woodapples And Serviceplan Austria

Dec. 2011 - Business Angel Gets On Board At Woodapples

Dec. 2011 - Woodapples Moves Into New Office In Downtown Vienna

Okt. 2011 - Woodapples and Lilien Carré Wiesbaden

The technology from Woodapples is now used by the shopping center Lilien Carré in Wiesbaden.

Sep. 2011 - WooDoo now also available for Android

Our application WooDoo is now available

Apr. 2011 - Customer Satisfaction in Shopping Malls

Our new movie for Customer Satisfaction in Shopping Malls

Apr. 2011 - Groupon and Oeticket Partnership

Offers from Oeticket and Groupon can be now found over our iPhone Client WooDoo.

Mar. 2011 - Mobile Marketing Statistics

Mobile Marketing Statistics for 2011 in a small video

Dec. 2010 - Woodapples starts woodoo

Woodapples started its first iPhone app woodoo

Sept. 2010 - Woodapples on Aloqa

Woodapples started the first channels on the partner application Aloqa. Check it out at Aloqa

Why Woodapples?

Everybody’s talking about location-based marketing and providers are sending out heaps of vouchers, offers and information to their users. However, consumers often feel annoyed by this flood of information and this, in turn, decreases brand popularity.

The Woodapples application for mobile end devices allows you to "whisper" only those messages and pieces of information to your users that are really relevant to them.

− No spam
− Relevant messages
− Integration of local parameters(e.g. location, weather,etc.)
− Integration of personal user behaviour

The Woodapples Approach

The Woodapples Method is simple. Basically, what Woodapples does is create a consumer profile from the personal and user behavior data received from the user’s mobile phone.

In addition, the application factors in the user’s location and other situational information such as current position and weather. For instance, this prevents users from receiving a voucher for an umbrella on a sunny day and makes sure that they only get information they are potentially interested in.

The Key Benefits when using Woodapples

Woodapples turns "location based marketing" into much more efficient "information based marketing", offering you the following advantages:

− Higher conversion rate
− Higher offer relevance
− No spam character
− Measureable success
− Lower cost risk

» Download Fact Sheet − Woodapples & Shopping Malls (PDF, 760kb)

» Download Fact Sheet − Woodapples & Fairs (PDF, 715kb)

Let your trade fair visitors know about the most interesting exhibitors and offers on site! This not only makes it easier for them to find their way through the often confusing exhibition jungle but also increases the exhibitors’ chances to talk to people who are really interested in what they offer.

Watch a video from the holiday fair 2011 in Vienna:

Woodapples at the holiday fair 2011 in Vienna

» Download Fact Sheet − Woodapples & Tourism (PDF, 820kb)

If you’re traveling abroad you’re always happy to find information and offers that help you find your way and address your particular needs, no matter if you’re looking for interesting facts on local landmarks or offers of nearby shops or service providers.

» Download Fact Sheet − Woodapples & White Labels (PDF, 170kb)

Offer your clients all the advantages of the Woodapples application branded with your own label! We provide the technical implementation for you to benefit as a service provider with added value.

Woodapples in Use

Woodapples & Shopping Malls

Whispering customized offers to the mobile phones of your visitors boosts customer frequency as well as sales figures. By sending out individual and relevant messages to your clients, you will increase the popularity of your shops and service providers.

High customer frequency at shopping malls brings the most diverse people with different interests to your point of sale. Wouldn’t it be nice to be able to directly address the individual needs of all those different people?

The Woodapples application brings those customers into the target shop who have a real purchase interest and do not feel annoyed by the mobile message. This new kind of efficiency saves the customer time and money because he is guided straight to an appropriate offer instead of having to spend a lot of time looking around.

This gives shopping mall operators the opportunity to guide visitor streams and attract the customers’ attention to certain shops, services or products. Specifically addressing individual customers also makes it easy to create flexible offers, e.g. related to a certain time of day or certain weather conditions.

» Download Fact Sheet (PDF, 760kb)

Watch a short movie to see what woodapples can do for Shopping Malls:

Woodapples for Shopping Malls