WA Campaign-Tool

Everybody’s talking about location-based marketing and providers are sending out heaps of vouchers, offers and information to their users. However, consumers often feel annoyed by this flood of information and this, in turn, decreases brand popularity.

The Woodapples application for mobile end devices allows you to "whisper" only those messages and pieces of information to your users that are really relevant to them.

− No spam
− Relevant messages
− Integration of local parameters(e.g. location, weather,etc.)
− Integration of personal user behaviour

The Woodapples Approach

The Woodapples Method is simple. Basically, what Woodapples does is create a consumer profile from the personal and user behavior data received from the user’s mobile phone.

In addition, the application factors in the user’s location and other situational information such as current position and weather. For instance, this prevents users from receiving a voucher for an umbrella on a sunny day and makes sure that they only get information they are potentially interested in.

The Key Benefits when using Woodapples

Woodapples turns "location based marketing" into much more efficient "information based marketing", offering you the following advantages:

− Higher conversion rate
− Higher offer relevance
− No spam character
− Measureable success
− Lower cost risk

» Download Fact Sheet − Woodapples Closed Market (PDF, 1,7MB)

Whispering customized offers to the mobile phones of your visitors boosts customer frequency as well as sales figures. By sending out individual and relevant messages to your clients, you will increase the popularity of your shops and service providers.

» Download Fact Sheet Open Market (PDF, 1,7MB)

If you’re traveling abroad you’re always happy to find information and offers that help you find your way and address your particular needs, no matter if you’re looking for interesting facts on local landmarks or offers of nearby shops or service providers.

» Download Fact Sheet − Woodapples & White Labels (PDF, 170kb)

Offer your clients all the advantages of the Woodapples application branded with your own label! We provide the technical implementation for you to benefit as a service provider with added value.

Woodapples in Use

Woodapples Closed Market

Woodapples for Closed Market can be used e.g. in Shopping Malls, Airports, Train Stations, etc. to offer your customers a new experience on their mobile handsets.

When sending personalized Offers to the mobile handset of your customers you can increase your revenue stream as well as your customer loyalty. By using personalized information you also increase the attractiveness of your shops

The Woodapples application brings those customers into the target shop who have a real purchase interest and do not feel annoyed by the mobile message. This new kind of efficiency saves the customer time and money because he is guided straight to an appropriate offer instead of having to spend a lot of time looking around.

Description:

In Shopping Malls with a high customer frequency usually you have a lot of customer groups with different needs. Woodapples offers the possibility to treat these different with special offers regarding their needs.

The application sends information to customers which are really interested in your product and in a purchase and redirects those customers directly to your shop.

This gives shopping mall operators the opportunity to guide visitor streams and attract the customers’ attention to certain shops, services or products. Specifically addressing individual customers also makes it easy to create flexible offers, e.g. related to a certain time of day or certain weather conditions.

Watch a short movie to see what woodapples can do for Shopping Malls:

Woodapples for Shopping Malls

Factsheet Woodapples for Shopping Malls